Brand Kit
The S2R brand, in your hands.
Logos, colors, and guidelines for accommodation partners, journalists, and riders who want to fly the colors. Free to use — just keep the proportions and don't recolor the mark.
Logos
Right-click → Save As, or use the download button on each tile.
Merch & print
Transparent PNGs, 1500px, ready to send to your printer. Includes the tagline and URL so a stranger at a fuel stop instantly knows what you're about.
Stacked lockup — orange
Cap fronts & chest prints on light garments. Mark + wordmark + tagline + URL.
PNG (transparent)
Stacked lockup — white
Cap fronts & chest prints on dark garments (black tee, navy cap).
PNG (transparent)
Stacked lockup — black
For printing on orange or light backgrounds — caps, tote bags, stickers.
PNG (transparent)
Back-print lockup — white
Wide layout for t-shirt back prints. Tells strangers what S2R is at a glance.
PNG (transparent)Colors
Three colors. That's the whole palette.
Sunset Orange
#E67A3C
Primary brand color
Asphalt
#1A1A1A
Text & dark surfaces
Paper
#FFFFFF
Light surfaces
Usage guidelines
Do
- • Use the orange mark on light backgrounds.
- • Use the white mark on dark backgrounds.
- • Keep at least the height of the "S" as clear space around the logo.
- • Use it on stickers, t-shirts, and your accommodation listing.
Don't
- • Don't recolor the mark or add gradients.
- • Don't stretch, rotate, or skew it.
- • Don't place the orange mark on similar-orange backgrounds.
- • Don't imply official endorsement without asking us first.
Typography
We use the system font stack for speed and legibility everywhere a rider might check the site — phone, tablet, or roadside laptop.
By riders, for riders.
Headings: bold, tight tracking. Body: regular, relaxed line height.